$0SQM
Justin and Koogee looking across Sydney Harbour towards the Opera House and Harbour Bridge

$0SQM — The Australian Dream Still Starts at 0m²

Just a guy, a dog, and a very expensive housing market. Documenting the journey from 0.00m² to a place we can call home.

Follow the journey on X
Justin and Koogee checking $0SQM on their laptop overlooking Sydney Harbour
Click to expand ↗
“Same dream. Different budget.”Sydney Harbour · 0 SQM
The Official Philosophy

Better views.
Smaller budgets.

You don't need a $6,350,000 mortgage to sit on a park bench and watch the sunset over the Opera House. Justin and Koogee are proving that owning 0 SQM doesn't mean having 0 ambition.

0SQM MANIFESTOSydney, 2026

We might be priced out of the quarter-acre block, but we refuse to sacrifice our lifestyle or our sense of humor. 0SQM isn't defeat—it's reclaiming perspective, community, and freedom.

Zero mortgage debtHarbour views dailyUnfiltered community
Check your reality ↓Join the Movement on X ↗

SQM Reality Check™

Real data. Real prices. Same result.

As of 31 Aug 2026 · Source: Cotality • BurnoutEconomics.com · AUD
NEWListing Reality Check: Found a place you can't afford? Paste the rental link →

Sydney

Australia (NSW)

NSW · AUD ($)$2,686/m²

Median House

$1,490,000

Land Value

$2,686/m²

20% Deposit

$298,000

Avg Salary

$96,000
$0$150k+
Presets:
$0SQM

REAL DATA. REAL PRICES. SAME RESULT.

THE AUSTRALIAN DREAM
STILL STARTS AT0M².
REALITY SCORESYDNEY, NSW
9
3
1
m²

You own 0 square metres.

But hey, at least the views are free.

COST BREAKDOWNAUD ($)
Land Value (9.31 m²)$25,000
Stamp Duty (on fresh air)$67,050
Strata Sinking Fund (broken lift)$4,172
Agent Cologne Surcharge$242
Landlord Mortgage Gratitude100%
Emotional DamageFREE
TOTAL EQUITY ACQUIRED
0 m²
LOCATIONSydney, NSW
DATE20 Sep 2026
PROPERTY TYPETheoretical Land
“

CONGRATULATIONS. YOU OWN ENOUGH SYDNEY REAL ESTATE FOR: A LUXURY WALK-IN CLOSET. REALITY: STILL 0M²!

— KOOGEE
Koogee the Corgi
0SQM.COM
DIFFERENT CITIES. SAME PORTFOLIO.

Meet The Team

The visionary minds behind 0.00 m² of prime Australian real estate.

Justin - Future Homeowner

Justin

Future Homeowner

  • •Current portfolio: 0.00m²
  • •Expertise: looking at listings
  • •Strategy: hope, memes, patience
  • •Believes: one day... maybe

“Still 0m², but never 0 hope.”

Koogee - Chief Financial Officer

Koogee

Chief Financial Officer

  • •Current contribution: $0
  • •Responsibilities: emotional support
  • •Investment strategy: snacks & walks
  • •Risk management: barking at bills

“Good boys invest in treats.”

← 4 Polaroids • Scroll to explore →
Justin and Koogee checking the $0SQM Reality Check on their laptop at Sydney Harbour
Same dream. Different budget.
Justin and his dog overlooking Sydney Harbour at sunset
Still 0m², but never 0 hope.
Justin and Koogee queuing outside an open home
First open home. How bad could it be?
Justin and Koogee looking at a $1,850,000 property brochure
$1.85M for 607m². Endless potential.

Same cities. Same result.

Sydney Opera House and Harbour Bridge at sunsetAUOpera House

Sydney

0 SQM

Big Ben and Palace of Westminster in LondonGBBig Ben

London

0 SQM

Toronto skyline with CN Tower and Lake OntarioCACN Tower

Toronto

0 SQM

Vancouver skyline with False Creek marina and snowy mountainsCAFalse Creek

Vancouver

0 SQM

New York Brooklyn Bridge and Manhattan skyline at sunsetUSManhattan

New York

0 SQM

Istanbul Ortaköy Mosque and Bosphorus Bridge at sunsetTROrtaköy & Bosphorus

Istanbul

0 SQM

Tokyo Tower, Rainbow Bridge, Mount Fuji and pagoda in TokyoJPTokyo Tower & Fuji

Tokyo

0 SQM

Big cities. Bigger dreams. Same result. ↗

0SQM™ Apparel & Goods // Drop 01

WEAR THE
REALITY.

“Same people. Smaller spaces. Bigger dreams.”

A streetwear collection engineered for a generation priced out of 100m² blocks, but rich in perspective. Standalone heavyweight silhouettes, vintage washes, and water-based prints that outlast any 30-year mortgage.

Standalone Garments & Goods

THE DROP 01 CAPSULE

Individual studio garments engineered from heavyweight cotton and brushed fleece.

"Same Dream. Different Budget." Tee - BackPIECE #01Signature Hero
Inspect
Natural Cream280 GSM Cotton

"Same Dream. Different Budget." Tee

AUD $22.00Pre-order Drop 01
"Still 0 SQM." Vintage Wash Hoodie - FrontPIECE #02Heavyweight 420 GSM
Inspect
Washed Charcoal420 GSM Fleece

"Still 0 SQM." Vintage Wash Hoodie

AUD $39.00Pre-order Drop 01
"Wen 1m²?" Skyline Graphic Tee - BackPIECE #03Back Print Graphic
Inspect
Jet Black280 GSM Cotton

"Wen 1m²?" Skyline Graphic Tee

AUD $22.00Pre-order Drop 01
"I Own 0 SQM." Vintage Black Tee - FrontPIECE #04Essential Statement
Inspect
Vintage Black280 GSM Cotton

"I Own 0 SQM." Vintage Black Tee

AUD $22.00Pre-order Drop 01
"Wen House?" Washed Olive Tee - FrontPIECE #05Signature Color
Inspect
Washed Olive280 GSM Cotton

"Wen House?" Washed Olive Tee

AUD $22.00Pre-order Drop 01
"0 Today. 1m² Someday." Tee - FrontPIECE #06Manifesting
Inspect
Off-White Cream280 GSM Cotton

"0 Today. 1m² Someday." Tee

AUD $22.00Pre-order Drop 01
"0SQM" Washed Cotton Dad Cap - FrontPIECE #073D Embroidery
Inspect
Washed CharcoalWashed Cotton Twill

"0SQM" Washed Cotton Dad Cap

AUD $15.00Pre-order Drop 01
"Wear The Reality." Canvas Tote - FrontPIECE #08Heavy Canvas
Inspect
Natural Ecru380 GSM Heavy Canvas

"Wear The Reality." Canvas Tote

AUD $13.00Pre-order Drop 01
"Still 0 SQM" Ceramic Mug Duo - DuoPIECE #09Ceramic Duo
Inspect
Off-White / Matte Black350ml Ceramic

"Still 0 SQM" Ceramic Mug Duo

AUD $9.00Pre-order Drop 01
Official Campaign Archive

OFFICIAL EDITORIAL POSTERS & LOOKBOOK

Full campaign photography, street styling in Sydney, and collection blueprints. Click any poster for full-screen inspection.

Editorial Streetwear Lookbook
View Full Lookbook Poster
Poster 01 // Editorial
Sydney Street & Studio Editorial
Signature Same Dream Tee Presentation
View Full Tee Blueprint
Poster 02 // Hero Piece
Signature Hero Tee Blueprint
Full Collection Overview Poster
View Full Collection Lineup
Poster 03 // Master Lineup
Full Collection Lineup & Details